About the company
Nasser Bin Abdullatif Al Serkal Establishment is the sole importer and distributor of Bridgestone tires in Dubai and the Northern Emirates within the United Arab Emirates. The Nasser Bin Abdullatif Al Serkal Establishment was founded in 1947 by Nasser Bin Abdullatif Al Serkal. Not only did he establish his company, but his vision and initiative played a key role in the development of the United Arab Emirates. He was instrumental in providing essential services such as electricity and telecommunications in the country. He also founded some local banks and supported local companies by investing in stocks and shares. The story in the United Arab Emirates is not much different from the rest of the world, where Bridgestone leads the market in tire sales. The company holds approximately 30% of the total market share among all brands in Dubai and the Northern Emirates and a 45% share among all available Japanese tires.